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How to Talk Like a Digital Marketer

September 27, 2019

“I need a report of the A/B testing on the B2B newsletter you did last week. Make sure to include your CTAs, the CTR, and KPIs.”

If reading those sentences just made you nervous, you might not be a marketer. Or, you might be new to the game! Trust us, we all started with the same puzzled look you currently have. That’s why we put together a little marketing lingo cheat sheet to keep on you in case you need it. 

QuickFire Lingo! 

B2B // Business to Business 

B2C // Business to Consumer

CTA // Call to Action – this is the next step you want an audience to take 

CTR // Click-Through Rate – this is measured by clicks/impressions

CMS // Content Management System

CR // Conversion Rate –  this can be found by dividing the number of conversions (visitors who become customers) by the total number of ad interactions 

CPA // Cost Per Acquisition – advertiser pays for a specified acquisition (for example, it could be a sale, click, or form submit)

CPC // Cost Per Click – advertiser pays based on how many clicks an ad gets 

CRM // Customer Relationship Management – this is a tool to help businesses stay connected to their customers

GA // Google Analytics

KPI // Key Performance Indicators 

ROI // Return on Investment

SEO // Search Engine Optimization


Common Phrases Defined: 

A/B Testing // most likely to hear it when talking about content marketing and advertising; also known as split testing; is a method of comparing two versions of a test

Backlinks // a hyperlink from one page to another website

Bounce Rate // the rate that visitors navigate away from the site after viewing only one page; in email marketing, it’s the percentage of email addresses who did not receive your message

Copywriting // text that is written; copy could include email text, website text, social posts, blog posts

Editorial Calendar // way to control publication across different platforms 

Evergreen Content // content that is always relevant – it’s never dated 

Gated Content // all online materials that require users to fill out a form before they can access it

Inbound // using content marketing, social media marketing, SEO and branding so customers can easily find you

Landing Page // often used in ads; section of a website accessed by clicking a hyperlink on another webpage or ad

Organic Traffic // visits made that are not referred to by another means (i.e. finding your page on a Google search)

Outbound // any marketing where a company initiates the conversation and send its message out to an audience

Responsive Design // a web page that’s flexible – adjusts to the screen size and orientation 

Sitemap // a website’s “skeleton” or the breakdown of pages and how they connect

To hear me and Cheyenne gracefully run through this list (read: stumble over all the words ~in style~), check out our Coffee With Cosmitto IGTV episode. Happy marketing!

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Ashleigh Bowling

Picture of Ashleigh Bowling

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